Magfood Group’s Product Knowledge Training: Enhancing Insight, Strengthening Synergy

On Thursday, September 18, 2025, Magfood Group held a Product Knowledge Training event attended by all staff from various divisions. The event took place in the Main Meeting Room and was a key agenda item aimed at improving internal understanding of our products, as well as building stronger communication and synergy between departments. This activity was designed so that all staff—from operations, production, and outlet crews—could get to know Magfood and Amazy products more deeply, from the products themselves to the food service solutions offered by Magfood and Amazy. The material was delivered interactively and practically by the Magfood Amazy Sales and Marketing Team.

Purpose of the Activity

In a product-based organization, especially in the food industry, product understanding is not only required by the sales or outlet teams. Every part of the company—from the kitchen to the cashier, from administration to logistics—plays a role in ensuring that the product is understood, communicated, and developed in a consistent and valuable way. Product knowledge helps employees answer customer questions, convey information correctly, and even understand the reasoning behind certain product innovations. Without a uniform understanding, the potential for internal and external miscommunication increases. With this knowledge, every part of the organization contributes to creating and maintaining product quality and brand reputation.

This Product Knowledge training aimed to:

1. Increase understanding of the products being marketed and produced.
2. Unify the perception of the value and advantages of the products.
3. Build inter-divisional product communication skills.
4. Foster pride in the brand they represent.
5. Assess the effectiveness of the material delivery through an evaluation (quiz) at the end of the session.

Magfood Group recognizes that cross-functional product understanding is a critical foundation for long-term growth. That’s why this training was designed not just as a material delivery session but also as an effort to build an educated and integrated organizational culture.

Product Introduction: Magfood and Amazy

Magfood Inovasi Pangan is a company engaged in the production of seasoning powders, cooking spices, premixes, and functional food products. Magfood’s focus is on providing culinary solutions that are healthy, practical, and innovative. As a leading B2B seasoning manufacturer since 2001, our products are widely used in sectors ranging from culinary SMEs to large-scale food industries. Some of our flagship products include:

• Non-MSG Seasoning Powders (BBQ, Balado, Cheese, Seaweed, etc.)
• Ready-to-use sauces and broths
• Crispy flour and marinade seasonings
• Premixes (for Food, Beverages, and Ice Cream)

Amazy is a family restaurant that offers a menu of crispy chicken, burgers, healthy snacks, and soft drinks in a cheerful and child-friendly atmosphere. By emphasizing educational values, excellent service, and products that children love, Amazy continues to grow as a strong local franchise brand. Featured menu items include Amazy Crispy Chicken. In addition, Amazy also has several Frozen Food products with various series such as the Chicken Series, Korean Series, BBQ Series, and Snack Series.

Material and Discussion

The material session was divided into several main parts delivered by the Sales and Marketing team:

1. Brand Value and Product Identity
   The session began with a refresher on the company’s vision and mission, core brand values, and how each product plays a role in meeting current consumer needs.
2. Details of Magfood and Amazy Frozen Food Products
   Participants were re-introduced to the types of Magfood and Amazy products with explanations about:
   • Ingredient composition
   • Usage instructions
   • Target consumers
   • Differentiation from similar products
     The importance of Non-MSG seasoning powder as a healthier and safer food solution for all ages was also emphasized.
3. Product Communication by All Staff
   This material highlighted that every staff member acts as a product ambassador, whether directly or indirectly. Therefore, product understanding is an essential asset for handling questions, responding to complaints, or conveying information accurately.

Final Evaluation with a Product Knowledge Quiz

At the end of the event, all participants took an evaluation quiz to measure:

• The level of understanding of the material.
• The effectiveness of the delivery by the Sales & Marketing team.
• The participants’ ability to apply their product knowledge.

The questions included multiple-choice, short answers, and light case studies. The results will be analyzed to form the basis for future advanced training. Some of the top-performing participants were also given awards as a form of appreciation for their seriousness.

Through this training, every staff member is equipped with the knowledge that allows them to contribute maximally in their respective roles. In the future, a solid product understanding will be one of the company’s main strengths in facing market dynamics and meeting ever-evolving customer expectations. By prioritizing internal education like this, Magfood and Amazy (Magfood Group) are committed to continuing to grow as a company that not only sells quality food but also builds an educated, aligned, and proud team for every product they present.

https://www.magfood.com/