Magfood Group: Innovation, Business Opportunities, and Sustainability Commitment at the FBI Food & Beverage Indonesia 2025 Exhibition

The Indonesian culinary industry is once again energized by the prestigious Food and Beverage Indonesia (FBI) 2025 exhibition held at JIEXPO Kemayoran, Jakarta. One of the most attention-grabbing exhibitors this year is the Magfood Group, comprising PT Magfood Inovasi Pangan and PT Magfood Amazy Internasional. From May 7 to May 10, 2025, their participation in this exhibition did not merely introduce superior products but also showcased a strong commitment to innovation, quality, and sustainability within the Indonesian culinary industry.

The Synergy of Two Companies within Magfood Group

The Magfood Group is an amalgamation of two culinary entities with complementary roles. PT Magfood Inovasi Pangan is widely recognized as a manufacturer of high-quality seasoning powders and cooking spices. Meanwhile, PT Magfood Amazy Internasional is the brand owner of Amazy Family Resto and Amazy Frozen Food, targeting the family segment and the frozen food market.

This synergy was clearly visible at their FBI 2025 booth. Instead of appearing individually or merely displaying products, the two companies combined their strengths and uniqueness to create an interactive and informative exhibition experience for visitors. At the FBI 2025 Exhibition, Magfood Group showcased various flagship products from both companies.

To demonstrate this collaboration, over the 4 (four) days of the exhibition, Magfood Group hosted product testing and live cooking demonstrations. These demos showcased the perfect pairing of Amazy Frozen Food with Magfood Seasoning Powders. Visitors tasted culinary creations featuring Magfood Inovasi Pangan’s signature seasonings applied to Amazy’s premium frozen products. Naturally, Magfood Group also offered special promos for purchasing frozen food and seasonings during these sessions.

Participation in this exhibition served as a platform to establish business partnerships, share knowledge, and expand networks within the culinary industry. The event was attended by business owners, students, and distribution partners from various regions interested in profitable business approaches that also contribute to society.

PT Magfood Inovasi Pangan: High-Quality Seasoning Provider

PT Magfood Inovasi Pangan is renowned as a high-quality seasoning powder manufacturer used in various snacks like chips, crackers, and coated peanuts. The company showcased various seasoning flavors such as BBQ, sweet corn, cheese, balado, and trendy flavors like salted egg, pizza, and sambal geprek.

Additionally, the company provides cooking spices for the HORECA (Hotel, Restaurant, and Catering) sector, including chicken broth, beef broth, seasoned flour, and marinades. With over two decades of experience, Magfood Inovasi Pangan has built a reputation as a trusted partner in the Indonesian culinary industry. During the exhibition, Magfood also introduced premixes (ready-to-use blends) for making nuggets, ice cream, and meatballs. These premixes are perfect for culinary SMEs seeking operational efficiency without compromising on taste.

Magfood: The Custom Food Seasoning Solution for Your Business

Magfood is a manufacturer of seasoning powders, cooking spices, and premixes that are CPPOB-certified and have obtained BPOM distribution permits, Halal certifications, and HACCP certificates. Backed by an expert Research & Development (R&D) division capable of formulating high-quality recipes based on the latest trends, Magfood confidently competes with multinational corporations.

Magfood food seasonings can be custom-formulated to achieve the exact taste and price tailored to your business. This ensures your food and beverage offerings possess a distinct “flavor signature” that differentiates them from competitors, providing a strong competitive advantage aligned with your positioning strategy.

PT Magfood Amazy Internasional: Family Restaurant and Frozen Food

The other side of the booth, PT Magfood Amazy Internasional, was equally captivating. Under the brand Amazy Family Resto, they offer a family culinary experience featuring flagship menus like their famously crunchy chicken crispy. Additionally, they produce Amazy Frozen Food, supplying high-quality frozen products.

They directly presented premium products such as chicken nuggets, chicken katsu, fish rolls, chicken roulades, and odeng soup. These products utilize fresh ingredients, low fat, and natural spices without preservatives, and are certified Halal. Amazy emphasizes that all its products are made from top-quality raw materials, choice fresh chicken, and are certified Halal by BPJPH. Legalities such as BPOM MD distribution permits and CPPOB certification further guarantee quality.

Beyond products, Amazy introduced various partnership schemes—agents, resellers, dropshippers, production houses, and toll manufacturing (Maklon)—allowing partners to create products under their own brand. They also opened franchise opportunities for the Amazy Family Resto brand, a fast-food family restaurant concept proven successful since 2002.

Visitor Enthusiasm and Special Promos

Undeniably, the Magfood Group booth was one of the most visited. Visitors from diverse backgrounds—housewives, students, and culinary business owners—were enthusiastic about tasting products and exploring business opportunities. Promos such as the 100K Promo Package (containing four selected Amazy frozen foods) and discounted partnership registration fees successfully grabbed attention, generating hundreds of potential leads during the exhibition. There was also a 100K Promo Package for purchasing five Magfood No-MSG Seasoning Powders, which came with free snack pellets.

The FBI 2025 exhibition was more than just a sales and branding event. For Magfood Group, it was a momentum to reinforce its image as a pioneer in high-quality, inclusive, and sustainable culinary innovation. With diverse products, wide-open business opportunities, and a strong social approach, Magfood Group demonstrated that Indonesian culinary companies can be highly competitive while contributing to community development.

Combining the strengths of PT Magfood Inovasi Pangan and PT Magfood Amazy Internasional proves that synergistic internal collaboration creates a massive impact in the culinary industry. Participating in FBI 2025 also opened multiple business opportunities for culinary entrepreneurs. Magfood Group offers various partnership models, including resellers, agents, dropshippers, toll manufacturing, and production house licensing franchises. With full support from an experienced team, business partners can scale their operations with minimal capital and promising profit potential.

Magfood Food Innovation
Jl. Duren Tiga Raya No. 46,
Pancoran, South Jakarta – Indonesia 12760
Tel : +6221-791 93162 (ext 101) / +6221 791 95 134
Fax : +6221-791 95364
www.magfood.com