Magfood's Offline Workshop on Food Product Development: A Valuable Opportunity for Food SMEs

The food business is one of the fastest-growing sectors, especially among Micro, Small, and Medium Enterprises (SMEs). The appeal is clear: food is a basic necessity, a business can be started with minimal capital, and there is endless room for innovation to attract consumers. On the surface, food products are relatively easy to sell.

However, behind these opportunities lies a highly competitive and dynamic culinary landscape. Without the right strategy and planning, entrepreneurs can struggle to compete and sustain their business.

To help food entrepreneurs overcome these challenges, Magfood organized an Offline Training on Food Product Development for SMEs on Thursday, September 19, 2024. The event took place from 9:00 AM to 12:30 PM at Amazy Family Resto/Magfood, located at Jl. Duren Tiga Raya No. 46, South Jakarta.

Why Choose the Food Business?

For many, starting a food business is a promising venture. Initial capital can be adjusted to fit one’s budget, and food products have a broad appeal as a daily necessity. However, running a food business comes with its own set of challenges, including intense competition, changing consumer trends, and the constant demand for innovation.

This training was designed to address these challenges head-on, providing a deep understanding of food product development as the key to winning the market.

The Advantage of Offline Training: Face-to-Face Interaction with Experts

This offline workshop offered benefits that online training cannot match. The face-to-face format gave participants a direct opportunity to discuss and gain insights from expert speakers in product development, including Magfood’s founder and CEO, Yanti Melianty. The experienced presenters shared practical tips and tricks from their years in the food industry, allowing attendees to find concrete solutions to their real-world problems.

The live Q&A session was particularly valuable, as it allowed participants to address the specific challenges of their own businesses and receive tailored advice.

Furthermore, the offline setting provided an excellent opportunity for networking. Interactions among participants can lead to new collaborations, whether in product development or marketing. By expanding their network, attendees can gain new ideas and share valuable experiences.

Training Curriculum: The Keys to Successful Product Development

This training was structured to provide a comprehensive understanding of the critical aspects of food product design. The curriculum covered:

Topic	Key Insights
Product Creativity and Strategy	Learn to think creatively not just about taste, but also presentation and marketing to stand out in a competitive market.
Market and Competitor Analysis	Master effective market research techniques to identify your target audience and competitors, helping you design a relevant product.
Pricing and Positioning Strategy	Learn how to calculate the ideal selling price, factoring in production costs, profit margins, and consumer purchasing power.
Attractive Packaging Design	Understand how to design packaging that is functional, aesthetic, and compliant, turning it into a powerful marketing tool.
BPOM-Compliant Label Design	Get a complete guide to designing product labels that meet BPOM standards, including ingredient lists, nutritional facts, and expiration dates.
Food Standardization (BPOM)	Learn about the standardization procedures required by BPOM to ensure your products are safe and meet quality regulations.
Food Business Certification	Discover the various certifications available for food businesses and the procedures to obtain them to boost credibility.
Product Shelf Life & Production Codes	Gain guidance on determining the appropriate shelf life for your products and how to correctly implement production codes.

Essential Competencies for Food Entrepreneurs

The training also outlined the core competencies every food entrepreneur needs to succeed:

Target Consumer Knowledge: Understand who will buy your product.
Market & Competition Awareness: Know the market dynamics and your competitors.
Effective Marketing Strategy: Implement techniques to ensure your product gets noticed.
Efficient Production Processes: Manage production well to control quality and cost.
Accurate Cost Calculation: Properly calculate costs to set prices and maintain profitability.
Legality and Certification: Ensure your business operates legally with the proper permits.
HR and Financial Management: Manage your team and finances effectively for stability.
Technology Utilization: Leverage technology to improve efficiency in all areas of your business.

Magfood’s Offline Training on Food Product Development for SMEs is a valuable opportunity for entrepreneurs who want to grow their business strategically. With direct interaction with experts, networking opportunities, and practical knowledge, this workshop is a stepping stone to the next level.

Don’t miss the chance to join future Magfood training sessions and elevate your food business!

Magfood: Your Go-To Solution for Food Seasoning

Magfood is a leading producer of seasoning powder, cooking spices, and premixes, fully certified by CPPOB, BPOM, Halal, and HACCP. With an expert R&D team, Magfood develops innovative recipes with the latest flavor trends, enabling businesses to compete with multinational corporations.

Magfood food seasoning can be custom-formulated to create unique products tailored to your business needs, giving you a competitive advantage in the market.

Magfood Coaching Clinic: Get Mentorship from Experienced Practitioners

Magfood also provides a coaching clinic service to help you grow your food business and products.

Each session is a 90-minute consultation with a Magfood expert (online or offline).
Focuses on one specific topic agreed upon in advance.
A minimum of 3 sessions is required per business.
Contact 0811 1397 161 for more details.

Magfood Inovasi Pangan
Jl. Duren Tiga Raya No. 46, Pancoran, South Jakarta – Indonesia 12760
Tel: +6221-791 93162 (ext 101) / +6221 791 95 134
Fax: +6221-791 95364